My story

"I created Khloe Joyas because I know first-hand how complicated it is and the amount of time it takes to find quality accessories, resistant and comfortable, but with style and class, that flatter, and that have soul.

I decided to launch my own collection to fill that gap in the jewelry market, and focus primarily on product quality and the sustainability of materials.

I am delighted that you found us and I hope that you can enjoy our jewelry as much as we do." - Angeles Perez

Khloe Jewelry Story


Khloe Joyas is a women's accessories brand that was born in Madrid in 2019, as a result of the love for beauty, creation and combination of jewelry.
"... something inside me, a feeling told me that I needed to fill my soul with what I really liked and made me give it hours of my time and energy: jewelry," says Ángeles, the person behind Khloe Joyas, when remembering how this great little project started.
After years of passionate hobby and many satisfactions, Ángeles decided to leave everything to materialize her dream and turn it into her permanent dedication and way of life.
You are the reason for the Khloe Movement, which our founder Ángeles Pérez started years ago.


Our products combine the versatility and quality of materials, with international and trendy designs to create something very special for the fine and cosmopolitan woman, who feels confident, powerful and feminine in her own right.
We are inspired by concepts such as the bon vivant philosophy, the jet-set style, good manners, classic taste, the aesthetics of haute couture... each of our pieces represents what we love about this world in which we live.
We hope that we are also a source of inspiration for you.


Timeless, quality, flattering, resistant and comfortable jewelry, to always be perfect on any occasion.
Styles and creations validated by international trendsetters to guarantee that they will fit you and you will feel great in your own skin wearing them.


Made with 18K gold plating or silver plating on sterling silver, steel or copper, our jewelry is durable, comfortable and resistant to water and life!


Khloe (from the Greek khlóē ó χλόη) means moment of maximum splendor, flowering.
Khloe expresses the ultimate goal of what we want our jewelry to produce in you, and help you to bring out its maximum splendor in you.

Clients of Khloe Joyas


We offer timeless, quality, flattering, durable and comfortable jewelry, perfect for every occasion.

For the dynamic, unstoppable, cosmopolitan, stylish woman in continuous personal, social and professional growth; concerned about all areas of her life, including her physical appearance and always leaving a good impression.


We know that the details are the key that makes the difference and makes our style go from being simple to splendid; We don't want you to give up all that for lack of your precious time.

What really matters is that your presence is the signature of your personality and an expression of yourself.
That's why we want it to look impeccable, without fanfare, with success and projecting good taste.

That's how it all started...

All my life I have liked to be well-groomed and make a good impression, both for my profession and for my lifestyle.

Every day I have had a thousand responsibilities to attend to (home, work, family, etc.) and I always found it difficult to find the right accessories for my style in different jewelry stores or accessory stores.

In other words: I had to go looking here and there, sometimes they were bad jewelry, or they were simply very pretty in the photo but not so nice in reality.

Even so, and partly due to my excessive love for jewelry, I created combinations myself and created my style by combining different pieces from different stores.

Although it took up my time and effort, I didn't care because it was really my "hobby", I am passionate about jewelry and I felt very satisfied with the result of looking much more stylish and flattered (the compliments also helped me raise my self-esteem). .

But for me, the best thing of all was when my friends and colleagues wanted to know where I had bought it or asked me for advice on accessories for their outfits, especially if they needed to look more beautiful.

And I'm delighted! All this transcended further and even on social networks they asked me where they could buy "my" jewelry.

One day, unfortunately, I received bad news from the company I worked for: they were closing my department and therefore firing me. It was not the best moment of my life and what I had to do was look for a job as soon as possible so as not to lose "came" in my professional career...

However, something inside me, a feeling told me that I needed to fill my soul with what I really liked and made me pour hours of my time and energy into it: jewelry.

It was crazy, but it was really what I felt: I thought it was time to at least try.

I didn't really know what to do and I simply did what came to mind: I started by creating a collection of flattering jewelry for that very moment. I shared it on my social networks and people directly wanted to buy them.

So without thinking about it anymore, letting myself be carried away by what came out of me and ignoring my rational self, I set up a store like that, almost without thinking about it!

In this way, Khloe Joyas was born: jewelry selected with the heart and applying the same concept with which for years I advised my colleagues, friends and acquaintances, and myself: a reference store where you are sure that the jewelry will make you more beautiful, they are quality, they are timeless, and they are trendy.

Khloe Joyas is your trusted boutique where you find exactly jewelry that flatters, and effortlessly elevates your style and status.
At Khloe Joyas we offer you timeless, quality, flattering, life-resistant and comfortable jewelry, perfect for every occasion.